I’ve already written about how much I hate the new Lorax movie based only on the trailer. Well now Hollywood and it’s greedy money pit have given me a new reason to hate them: the Lorax is now shilling for Mazda SUVs, a motor vehicle known almost exclusively for being a gas-guzzling road hog.

It’s as if irony and decency have lost all meaning.

Does the world not care that The Lorax by Dr. Seuss was a book with a very strong environmental message. It was about a little monster who was trying to fight industry because they were destroying the Truffula Trees! And the industry succeeded! All the trees were dead!

But don’t worry, Mazda has thought of that. Their new gas-guzzling SUV is ‘Tuffula Tree friendly!’

This is insane. Whatever the hell this ‘Skyactive Technology’ is in the SUV that the commercial won’t shut up about, it doesn’t magically replace the internal combustion engine. This is still a motor vehicle and it is still harmful to the environment. But nobody out there cares. Nobody gives a flying fudge when it comes to marketing. And that’s what’s wrong with society today.

And he is what's wrong with Hollywood today

Thanks to Mother Jones for the find. The movie comes out on March 2. Expect Dr. Seuss’ grave to start rolling itself completely out of the ground soon after.