Everybody is familiar with that BWAAAHHH! sound that was in every movie trailer following Inception. Well Internet and movie sleuth Toxyoi has discovered the new favorite sound – which actually sounds kind of like the original sound in reverse.

I wonder how this happens. I’m pretty sure that movie trailers are made out-of-house, meaning they’re not made by the regular film production staff. So there are separate trailer-making studios out there. Are they constantly running focus groups to find the cool new sound? Do they have signs on the walls saying, “Use this sound for the time being”? Do they think nobody will notice and just do it to save time? Are they really so in love with the sound that they want to use it everywhere?

Do they think this is a game?!

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