I told you guys yesterday about the new Iron Man series, well now it’s Thor’s turn, complete with cover image and interview with writer Jason Aaron. Why is someone in Marvel marketing giggling? Because they’ve been drip feeding us these reveals over the past two weeks.

So that’s Thor: God of Thunder #1, written by Jason Aaron (who knows I exist) and drawn by Esad Ribic. You can read their full interview here, if you’re interested. Personally, I’m not a big fan of Thor, so I doubt I’ll be picking up this new series. I just feel like telling you guys all about this stuff in case you’re interested.

And because I’m now finding it all very giggly.

Marvel has this big Marvel NOW! initiative coming out in the fall. It’s nothing too fancy. Basically they’re just putting out a bunch of new #1 issues, with some new creative teams on the popular characters. They do this every couple of years, but each time they want to make it sound super fancy so that people will buy it. That’s fine. People gotta buy comics. But now Marvel marketing has the task of letting everybody know about the new series coming out. How do they do that? By flooding the comic news sites day after day after day.

Every day last week, Marvel released a little teaser image that gave a hint about the new series as well as the new creative team. They looked like this:

Why yes, I am very worthy, thank you

And every major comic book news site – except for me – put those banners on their front page. They were also able to figure out what comic it would be. Worthy = Thor. And Marvel released one a day until Friday, where it just dumped the remaining four.

Flash forward to this week, and it seems that Marvel is once again releasing this stuff one day at a time. Yesterday was Iron Man, today is Thor, and tomorrow will probably be Deadpool.

So I’m just picturing some Marvel marketing exec who decided that rather than reveal all the comics in one big announcement, they’d instead drip them out one day at a time, thereby ensuring they would have major placement on all the news sites each day. That guy is probably giggling and slapping himself on the back. He may even ask for a raise. There isn’t really a point I’m trying to make, I just think that guy is silly.

And yes, I recognize the irony of posting this stuff every day it comes out. No need to point that out.