No sooner do I mock the new DC Comics logo than they decide to show me up. DC has finally gone public with the log in an article in at Fast Company. Take a look, see what you think. Not only are they in color, but they can also be redesigned to fit specific characters.

Look at all the pretty colors on the ugly logo

Starting at the top, we’ve got what I think are Batman, Catwoman, Flash, Watchmen, Green Lantern and possibly, this is just a guess, but the Gray Ghost? The font is called ‘Gotham Bold’. Clever.

Here’s what some high DC muckety-muck said about the logo in that article:

“We didn’t want a static logo, but a living identity that could capture the power of our characters and storytelling,” says Amit Desai, senior vice president of franchise management. “What is special about DC content is the notion of a dual identity. When you think about our DC Comics superheroes, there’s a secret identity. When you think about Vertigo, it’s this notion of good vs. evil in many of the stories. And so, in addition to flexibility, the new logo communicates this idea of dual identity: There’s more than meets the eye. You have to take a closer look to understand the richness of our characters and stories.”

Apparently Desai and his guys have been working on the new logo design for the past year. Why they decided to reveal it now instead of back during the New 52 reboot in September is anyone’s guess. The Logo will be slapped on not only comics, but also MAD Magazine and probably upcoming movies and TV shows.

I still don’t like it.

This is how it’s going to look on the comics, at least according to Bleeding Cool. Why these example logos don’t look like the logos up above is also anyone’s guess:

These are old comics, so perhaps these are just photo-shopped?

The new logos will debut in March, because why the hell not? It’s not like DC have announced a big Second Wave of comics to come out in May alongside the epic Batman ‘Night of Owls’ storyline. It would just be silly to line up the new logo with a big comic event. Best to just give a new logo room to breath.